The Power of White-Labelling and Custom Domains for SaaS Businesses

Drago Crnjac
Drago Crnjac
CEO & Founder

Imagine you've built this incredible platform, but when your clients want to share it with their users, it's under a domain that showcases your brand, not theirs. It's like they're inadvertently promoting you more than themselves. A bit awkward, right? This is where white-labelling and custom domains come into play. They allow your clients to present your platform as an integrated part of their own brand. It's about empowering them to offer a seamless experience while keeping their brand front and center. Ready to give them that power?

What is White-Labelling?

White-labelling allows your clients to rebrand your platform to make it look and feel like their own. Instead of your logo and branding, they can use theirs. This provides a seamless experience for their users and ensures that their brand remains front and center.

The Magic of Custom Domains

Custom domains take white-labelling a step further. Instead of your clients using a generic domain or a subdomain tied to your brand, they can use their own unique domain. This strengthens their brand identity and provides a more professional appearance.

A Real-World Example #1: E-Commerce Platforms

Let's take a hypothetical e-commerce platform named ShopStar. Before implementing custom domains, a client named Elegant Styles would have a domain like Another client, Tech Haven, would have

Now, with custom domains available, Elegant Styles can switch to and Tech Haven can use This not only looks cleaner but also emphasizes their individual brand identities and helps them with domain ranking and SEO. A Real-World Example #2: Email Service Providers and Link Tracking

Imagine you're at the helm of a leading Email Service Provider, MailMagnet. Your platform is trusted by thousands of businesses to send out newsletters, promotional emails, and transactional messages. One of the features you offer is link tracking, allowing your clients to see how recipients engage with their emails. Currently, every tracked link your clients send out looks something like or

While these links serve their purpose, they come with a couple of challenges. Firstly, they don't align with your client's branding. Every time a recipient hovers over a link, they see mailmagnet instead of the brand they recognize. Secondly, and more crucially, generic or unfamiliar domains in emails can sometimes trigger spam filters, affecting deliverability.

Now, consider the transformative power of custom domains. By allowing your clients to use their own domains for link tracking, those generic links can transform into for Brand A or for Brand B.

This change does more than just enhance branding. It significantly improves email deliverability. Recipients are more inclined to trust and click on links that seem to originate from a familiar brand. Moreover, using a recognized domain can reduce the chances of emails being flagged as spam.

Additionally, if one of your customers abuses the service and sends out links with malicious content behind them, only their domain's deliverability would be affected while other customers would continue to use your service as usual.

From a technical standpoint, custom domains provide more control over domain reputation. If your clients ensure their email content is top-notch and not spammy, their custom domain can build a positive reputation, further boosting deliverability rates.

For an ESP, the decision to offer custom domains isn't just about branding; it's about empowering clients to maximize their email engagement. By providing this feature, you're not only enhancing your service offering but also ensuring that your clients' marketing efforts are as effective as possible.

That's all, folks

Custom domains aren't just a branding tool; they're about trust and user engagement. Whether you're an e-commerce platform or an ESP, the benefits are undeniable.

If you're ready to jump into implementing custom domains for your app, read our Ultimate Guide to Custom Domains for Your SaaS Application.

Navigating the technical side can be challenging though. If this all looks a bit too much for you, don't worry, comes to the rescue. Let us streamline the process for you. Elevate your SaaS offering and exceed user expectations. Connect with us today.

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